Top 5 Reasons Why Your App Failed And What To Do About It

Does your mobile application fail to see the light of the day? Are you constantly struggling to make your application survive the cut-throat competition? Or, are you still avoiding the “real problem” and like many entrepreneurs get fixated on the “positive thinking pitfall”? Every day hundreds of new applications get added to app stores and you have to really strive for your users’ attention. However, “failure” has somehow become a forbidden word that must be ignored and that’s where the real problem lies.

We as mobile app experts and development professionals know that failure is the first thing to look for when aiming for a successful mobile application development. A thorough research rather than just one sided study is what you need to outlast your competitors in the market. So, don’t just read how to build a successful mobile application but also give heed to factors that can lead to utter failure of it.


Midas is your technology partner to get you started in this journey for a hassle-free process and thriving result. For the latest and budget-friendly Mobile Web and Application Development Services from our India based firm, all you have to do is give us a call.

I don’t need to draw you a picture of how fierce the competition is when you know that more than 2 million applications are already available on Google play store. This internet era sure can bring in more business and revenue if you own a mobile application; however you need to have a strong presence or you will be lost in the noise.

Let’s find out what shortcomings you should avoid and what better ways to choose to launch your mobile application successfully.

1. Selecting The Right Technology:

Entrepreneurs find it hard to decide which technology will work best for building their business apps. Whether native technology will be more efficient or hybrid is the right choice? Opting hybrid technology to build non-native applications will most likely to leave your users unimpressed to the point that they might uninstall the mobile application.

As non-native application needs a browser engine to run, there will be no significant difference in the performance of the application when compared to a web page. While the modern user is more used to flawless and quick loading quality applications such as Instagram, Whatsapp, and Facebook; it is hard to sustain in the market with a non-native app that comes with performance issues and other technical glitches and that results to immediate uninstallation of the application.

Want to learn about the best hybrid and cross-platform technology for your mobile application? Give us a call now.

2. Excess or Lack of Features:

Does your application really need those extra features that would surely cost you extra bucks but would not amaze the user just enough to get the application downloaded?

For instance, we are talking about a chat application that comes with music streaming features. Not only you will have to invest more in building the application to make it a smart chat and music streaming app, but it will also considerably increase the size of the application. Maybe all that your customer wanted was a simple chat app that wouldn’t occupy so much of device memory.

Top 3 Main Reasons Why Having Too Many Features In Your Application Can Always Backfire Are:

• When the user needs a non-complex and hassle-free solution and we have a product that fails to serve the purpose.

• Excess of features that makes application heavy and that slows down the app speed and that is the most common reason when user hits uninstall.

• User with device screen not compatible with all the information and interaction options that are flashing on the screen and just making the whole process more confusing for the user.

3. Not Including The Beta Testing Process:

It is challenging enough to get the attention of the user in the first place and with a bad experience and poor application performance you are risking your brand value. It also means you are inviting some negative user reviews such as applications with too many bugs, crashing issues, etc.

It is true that it is impossible to have a perfect application with zero minor glitches but Beta testing can save your product from major and prominent glitches and issues that do decide the future of your application (i.e. whether they use will continue to use or uninstall it forever!).

Six Beta Testing Stages That Your App Must Go Through Before Launch Are:

1). Quality check for evaluating the app functionality and ensuring it matches the user expectation and offers exceptional user experience.

2). Idea validation testing to determine and understand the viability of certain application features that will enhance user engagement.

3). Performing usability testing to understand how easy it is to navigate through the application and if it can cater to user experience.

4). Performance testing is vital beta testing to ensure the application meets the set standards of performance under diverse scenarios.

5). Regression testing will re-run functional and non-functional tests to fix bugs while releasing new built without affecting user-experience.

6). Early adopter validation during beta testing will contribute to your product popularity for early adopters/users are more likely to represent your product in a more positive light to the general public and that will encourage other users to try your application.

4. Unsuccessful Onboarding With Your Application:

Onboarding is quite a critical step for your application’s success as it familiarizes the user to the developed app and a good onboarding will increase the chances of turning first-time users to full-time users. For successful onboarding you need to target your user and make sure that your application offers the service/solution/information they are looking for. For instance, make the registration process hassle-free, highlight the key areas of the app which gives an easy overview of the application when planning for perfect onboarding.

5. Not Having A Marketing Plan:

Investing all your time and effort in the development phase of the product while giving under-sufficient attention to the marketing plan of the application will lead to a mediocre results. A great product needs a great marketing plan to reach the target customers. Right channels to distribute and market your product/application that will fetch good response and increase customer engagement.

Midas being one of the globally acknowledged mobile web and application Development Company from India has dedicated more than seventeen years to the industry and its global clients by delivering top-notch, competitive and unique mobile app solutions that makes your online presence distinguished and notable. For the latest information you can check out our service page or drop an email to reach out to us. Give Us a Call to talk to our experts today!