Winning and progressing on the digital market is all about setting the right goals and using the right strategy. Midas is a reputed internet marketing company that has technical expertise in providing latest Search Engine Marketing. Our marketing strategy for pay per click marketing is a quick way to get search engine visibility.

PPC advertising and marketing is an effective and controlled way to generate traffic when you have set budgets. Our strategy is to maximize the Return on Investment of your advertisements and campaigns. We have a team of pro-active search engine marketing professionals who know what they are doing. Our professionals are dedicated and capable of investing their time and effort in achieving the desired goal of guaranteed exposure that will help your business to get the needed traffic boost and ranking in the top of the search engines. Through our pay per click management service we focus on increasing the relevant traffic for your website. Through our PPC management strategy, we aim to generate more sales and qualified leads and reducing the number of dead leads. Keeping in mind your business goals we design paid search engine campaigns that cater to your enterprise growth by increasing online sales and site engagement.



Stage 1: Introduction

  • In the introduction phase, we make sure to learn and collect information related to the client’s business goals, their competitors, website etc.
  • We do the project briefing and defining project information like budget, business goals, audience, geographic location and campaign login credentials.
  • Conducting PPC audit for current website and acquiring statistics related to landing pages and analytics.
  • As per the project briefing and PPC audit, determining potential keywords.
  • Determining risk and opportunity areas on the basis of keywords research performed.

Stage 2: Plan

  • Developing a thorough and all-inclusive project and PPC strategy that defines the target business goals to achieve as well as results that will be delivered.
  • Specify and outline paid search engine marketing and Remarketing campaigns. Provide details related to ad copy, chosen methodologies, landing page suggestions and recommended campaigning budget.
  • To assess the performance of the campaign, maintaining a record of short and long term goals that are achieved.

Stage 3: Campaign Set-up & Creation of Landing Page

  • Executing landing page recommendation as per the PPC strategy.
  • Designing landing page with powerful calls to action for the target campaign and enhancing the brand marketing. Editing the running campaign as per the PPC plan.
  • Keeping track of the page load time and ensuring implementation of conversion tracking for the created landing pages

Stage 4: Optimize the performance

  • Regulate and modify the existing campaign on the basis of the performance of target keywords, ad copy and landing pages.
  • Administering short-term adjustments like change bids, landing pages and ads. On the basis of the performance, directing daily short-term adjustments.
  • Administering weekly adjustments to the campaign to stay at par with the latest trends in the market.

Stage 5: Campaign Performance & Reporting

  • Reporting monthly performance of the campaign that will include tasks which are completed, work plan for the successive month.
  • Documenting and reporting the quarterly result and overview of the campaign also adjustments that are administered the project strategy.

Our Portfolio

  • texas toys
  • march central
  • online school admissions
  • teds favorite coffee
  • i m oderni
  • catholic dating for free
  • contract or compliance
  • archers green apts
  • bizcardva
  • deep creeks tablesva
  • virginia beach resort


  • Working with Midas was the easiest part of building my business. I thought making a website would be extremely complicated and time consuming, but at Midas they understood my project perfectly from the beginning and designed a site that exceeded my expectations by a lot. My site ended up being very functional and aesthetic, and not only they developed it but helped me learn how to manage it after it went live.

    Juan Habares Bitotality
  • I have hired & have worked directly with Mr.Yadav & Midas for more than 8 years. Jai is intelligent, honest, dedicated & an outside the box thinker. The technical team of Midas served the purpose of finding solutions to difficult problems & thereby ensuring customers are completely satisfied. Without reservation, I recommend Jai and his company, Midas IT Services.

    Garry Kyle Symplr Inc
  • Midas has done a wonderful job for me in design and development for multiple websites for my companies, mobile websites included. Midas has performed well in meeting the needs of my companies. Currently I'm collaborating with Midas over another project. Highly recommend the company for IT services and solutions.

    Mark Becker President GoSimpleSolar
    Semper Fidelis Construction, Inc.
  • I was fortunate enough to find Jai and the team at Midas and to partner with them for more than 3 years. Midas offered the exceptional tools and resources to support my project and understood the requirements and long-term goals of my business. We're happy to continue our business and with custom development services offered by Midas.

    Bruce D Campbell Web Producer at Mauka Makai Web Services
  • After thinking outside the box and creating an original template for a series of interconnected websites,, Midas took over a very complex website that required intricate tracking mechanisms for sales from another IT team. Within six weeks a beta version for was deployed.

    Carey S. Buttfield Managing Partner at CrunchTime
  • We have worked with Jai and his efficient MIDAS team on several projects. The team is reliable, dedicated and produces quality work, and doesn't complain too much when we ask for changes

    Pat Bensky Managing Director at Tenthmatrix Information Systems Ltd.
  • Our business partner Midas has always gone beyond the usual and typical to ensure that any project I hand over is managed perfectly; hence ensuring enduring quality and security. Thank you Jai and his team for the great help and services.

    Gregory PercifieldDueling Pianist at Felix and Fingers
  • Midas has been a valuable software development partner. We had many clients in need of some in-depth Internet-based technology offerings. The Midas team was able to provide the needed resources to develop the necessary functionality at a very reasonable price.

    Jim LidestriCEO Border City Media, Inc.