It’s Time to be Responsive!!!

Since the advent of technology, everything has become less complex and more streamlined. Even the internet services have shown vast change within the past two decades. If you are planning to notch up your business progress in the year 2017 and looking for better ways, you must start with going responsive. Yes, you heard it! A responsive website will serve the purpose of dealing and meeting hundreds and thousands of prospective customers for your business.


Let’s first understand what is a responsive website design?

RWD, which is Responsive Web Development/Design, is a popular concept for creating websites that are in tuned with today’s technology and fast paced changing needs of the online business. Responsive web design is the modern designing concept that works for various mobile devices like hand-phones, tablets, iPhones and laptops etc. Hence, we can say that irrespective of the device or platform used, a RWD will optimize the display of the website design.

As usage of mobile devices has increased rapidly so there is a lot more chance of losing a business opportunity if your website is not mobile friendly and for that you need a responsive website design. According to Smart Insights, over 20 percent of Google searches are performed on a mobile device. Also, over 61 percent of people have a better opinion of brands when they offer a good mobile experience.

As per the same source, almost 25.8% of all emails are opened on mobile phones and 10.16% are opened on tablets. These statistics do suggest that your business can get a lot more benefit if your website is responsive. Today’s smart users ask for better facilities and smart services and that goes for the online services as well. It’s time we first look at some of the top reasons that point out the urgent need to go responsive:

  • A massive amount of traffic is generated by visitors using mobile devices. As per the general survey, it has been found that usage of mobile is growing every month and more than 60 percent of website traffic is currently coming from all the mobile users present all round the world.
    In case, your site is not responsive, there are more chances of losing prospective customers and that will directly affect the business growth.
  • User experience is important and must be the priority. According to Google’s Think Insights, if a user has a positive experience with your mobile website, a user is 67 percent more likely to buy a product or use a service.
    On the other hand, there are 61 percent chances of losing a user if they are unsatisfied and struggling to browse through your unresponsive website.
  • Social media is a hot topic and almost everyone uses it. Sharing your website links via these social media websites will easily attract more users and required traffic. Making your website responsive will simplify the method of social sharing and increase mobile visitors. One of the reasons why many businesses suffer low conversion rates is because their site is still not mobile-friendly.
  • In the year 2015, Google had introduced Mobilegeddon, which is an algorithm update that supports mobile-friendly pages on Google’s mobile search results. So, for all the mobile-friendly and responsive businesses websites, the Google mobile search will be a boost to generate more traffic.
    However, if your site is not responsive or mobile optimized, there are chances that you will face SEO penalties from Google. Easiest way is to revamp your website or choose only responsive websites if you are creating a fresh one so that you don’t frustrate your mobile visitors and get positive results for your mobile business.

We are here to help you understand and learn a little more about the changing and upcoming technical trends in the market. Learn more about current website marketing strategies through our blog section here and you could also share your views/suggestions with us on our comment section below.