“E-commerce isn’t the cherry on the cake, it’s the new cake” – Jean Paul Ago
As much as e-commerce has evolved and transformed the way consumers can reach out to their interested brands and buy relevant products, it has also increased the level of competition. Now everything is just a few clicks away and one can purchase the most minuscule to most luxe items and services online. However, not every e-commerce site out there is making a profit and boosting its ROI.
In this blog, we will talk about reasons why not all e-commerce websites are able to succeed and then we will discuss some tips to spruce up your e-commerce site for the latest market.
Midas has undertaken numerous site development projects and marketed over 2000 sites, web apps, and mobile applications in the last one and a half decades. Our most sought after services include Custom Web Development Services, designing, and optimization services.
Many up and coming small to medium scale businesses with promising products are unable to survive the market due to the lack of market research.
Complete research and assessment of the target market, leading competitors, and the product demand is necessary and critical to the success of your e-commerce business online.
You don’t want to end up with a bunch of products that are not in demand or enter a market that is already saturated.
This is one of the direct reasons for a website to fail. If the website where your products will be showcased and displayed is not designed to meet the user’s expectations then it is going to be an uphill battle to get sales and conversions.
Check with your site development experts that your e-commerce site loads quickly, doesn’t have error pages, visually appeals the existing and new visitors, and has easy to understand navigation.
Once a user loses interest in your site, it is going to jump to the next website, which is most likely going to be your competitor’s website.
Even though we live in the most advanced age of technology that our human race has ever experienced, we still hang on to our human side (the emotional side, the trust, and the bonding, etc.).
We don’t exclude that same factor when developing our sites. Since, we need to build a connection with our consumers, users, and visitors, it is very essential to design a website that is trustworthy.
If your potential consumer is unable to sense that feeling of safety and comfort when they are navigating through your site, they are less likely to spend their hard-earned money on your products.
A well-planned and thorough marketing strategy will highlight your business, and strengthen your brand identity which will help your business to grow and reach a diverse audience which is potential customers.
A bespoke marketing strategy is designed to serve the brand and its target market. In absence of this important factor, it will be difficult to outlast your competitors in the market.
A successful e-commerce business includes an efficient inventory management system.
You don’t want your customers to be waiting for the products they wish to purchase due to a lack of inventory. This inefficiency will cause frustration in customers and you can even lose your loyal customer base.
How you treat your customers and help them with needed assistance will contribute to your brand image.
If you’re unable to resolve the queries and issues your customers are sending and there is no prompt and quick response from your end, then it is a sign that your business will run into problems sooner or later.
Your business is valid because you have customers who buy from you. Thus, it is very important to not forget about the experience your customer is getting on your site and it better be good!
With an e-commerce site comes the data and it is very critical to the success of your site. Make sure to give heed to the site analytics and how it is performing against the set metrics.
Collect and measure the relevant data and simultaneously improve your site to serve your customers better. Not including data in your site improvement will lead to a waste of resources and missed opportunities.
Small and medium scale businesses can find it difficult to match the competition with other leading large scale businesses (and their larger websites!) in terms of marketing budget etc.
However, there are various other ways and tips that you can leverage to promote your small scale e-commerce businesses and boost your market reach.
Building your brand presence using social media is simple (not easy!). You also get the opportunity to promote your products and engage with prospective customers. Top social media platforms such as Instagram, Facebook, and Twitter can be leveraged for this purpose.
Small scale businesses can benefit from content marketing to reach out to target customers who are in search of services and products that you sell.
Using various forms of content such as blogs, infographics, and videos you can provide valuable component which is needed for building your brand authenticity, and getting the attention of the interested audience.
Email marketing is still relevant and one of the effective ways to promote your eCommerce site/store.
Through email subscriptions, newsletters, and promotional offers you can engage with your potential buyers, and promote and motivate your customers to buy from your business.
Your e-commerce site will never reach on the top search engine results if it is not optimized for it.
SEO service will enable your site to perform better on search engine results and get a high ranking so that users don’t avoid your website/E-commerce store.
Hiring professional SEO experts will come in handy in managing your site and optimizing it so that it consistently outperforms the competitors.
Some of the SEO practices include on and off-page optimization, link building, and keyword research, etc.
Word of mouth is still the fastest way to build brand credibility. You can gain the trust of your prospective customers if your existing consumers can leave product reviews on the site.
You can encourage your customers to write their reviews about the products they have purchased from your e-commerce site.
These were some of the key reasons why an e-commerce site fails to thrive and some of the tips to manage your website for better performance and results. If you are interested in our professional web services such as custom web development and designing services from India, then you can reach out to us right away! Midas has an expert team, reliable and latest resources, and the courage to work on novel and challenging ideas and business plans. Call For More Details and stay tuned for the next blog update!