There is such a thing as color psychology and yes, colors and hues can impact/influence our behavior about things that we see and experience. When we talk about business, our customers are the priority and we know we would try every ethical way to get their attention.
What would you say if I tell you that almost 85 percent of shoppers place their shopping decision on one single factor and that is, color of the product. As your brand logo is one of the prime elements that draw attention towards your business therefore it is certainly essential to have an impeccable color combination for your brand logo.
Business, Brand Logo & Best Colors
If great business moguls are doing the same with their brand logo then why can’t you with your business? Even if there is an infinitely small possibility of making any difference to your brand value, you must consider it as sometimes small changes add on to the bigger picture of success stories.
If we closely observe the logos of top brands, we’ll discern that all of them have some striking features that would mean simple design and judicious combination of colors. There is a whole lot of science and psychology going on behind choosing the right color pattern for your logo. Through this blog post we are sharing some simple yet effective key information that you can use to improve your brand reach by refurbishing or sprucing up your brand logo color setting.
The Good & the Bad in Every Color
As already discussed that colors do influence our perception but here is another thing to consider. There is no such thing as some good colors and some bad colors. As a matter of fact any color can have positive as well as negative connotation depending on the situation and the way it has been used to relay the message. Brands that are planning to reach out to the global audience must also consider the cultural context in relation to their color choice for logo.
It is possible that some color choices that set a positive tone in your region might be considered totally opposite in some other region or country. So, do your background check for color choices before finalizing on logo color. Keep reading to know how each color can have the positive and negative vibe.
This color is easy to associate with simplicity, clarity, purity, innocence, freshness and hygiene. The color white reflects the light and thus it is a great color to combine with other colors for your logo to get that vibrant impact.
In many countries people can relate the color white to weddings and celebration. But we also have regions like Asia where color white is traditionally related to the color or funeral/mourning and something that conveys the peaceful vibes.
White represents purity, cleanness and simplicity and thus makes it good color choice for brand logos that represent industries such as healthcare, IT, fashion/luxury and baby care products. It might not be the perfect option for brands that are from agriculture, finance and energy niches.
Silver is yet another simple and elegant color that speaks all about grace, elegance, excellence and purity. The metallic essence of this color is a sure way to represent something high-end, tech-relevant, contemporary and industrial. Using this color to your logo will add a unique flair to the brand identity that would be mix of splendor and stability.
Talking about negative connotation, it is easy to relate the color with some kind of bladed arm/weapon thus it can have that vibe of animosity and hostility.
However, many top car brands (like Toyota, Honda and Citron) have used this color to accentuate the sophistication of the brand. While silver might not work for brand logos that are related to food, agriculture and baby items, it is a good choice for business brands from IT, machine, and finance and fashion industry.
The color yellow so much reminds of sunshine and vitality. This color symbolizes happiness, optimism, warmth, encouragement, confidence, clarity, joy, loyalty and self-esteem.
The negative connotation of the color would be jealousy, sickness, insanity, cowardice and deceit. On one hand, countries like China and Japan take this color as a sign of positivity but then again in some other regions of our globe like Russia and other Western countries the color could have negative symbolism.
However, subtle use of this color can improve your brand identity and can easily catch your customer’s attention. Some top brands that successfully incorporated yellow in their logo were Subway, Mc Donald’s and Nikon. This color is effective enough for brands that are related to sports, baby care products, food and energy.
The color orange is linked with something fun, creative, warm, energy, comfort and youth. This color is something to be associated with mood enhancer and energy booster. Using this color for brand logo will make your brand approachable, friendly.
You must know how to use this color in proper combination with other colors so as to not make the negative vibes of the color too obvious. For instance, on the other end of the spectrum the color orange can also be related to immaturity, arrogance and frivolity. Generally works well for bands related to food, entertainment, baby care items, pharmaceuticals and family products (Fanta, Nickelodeon, Firefox etc.). It might not be a good choice for brand logos that represent transport, finance and energy niches.
Color red is color of energy, vigor, strength, celebration, courage, passion, love and power. It could also connote aggression, stress, wrath, conflict etc. While in many countries of Asia the color is associated with wedding and auspicious events, in some of the African regions the color signifies death and mourning.
It is a well-known marketing tactic to use red color for grabbing attention of the crowd. The color suggests and triggers physical action on buyer’s part, a sense of urgency, making it inevitable for the customers to notice the target product/item/brand.
Some very popular brands like Coca-Cola and KFC have shown successful combination of red and white colors for logos. You can use this color for brand logos for industries such as food, sports, retail and transport.
We have witnessed how much versatile the pink color can be as it has an array of meaning and significance. It represents femininity, youth, nurture, tenderness, inspiration, innocence, comfort, dream, fantasy, sweetness and pleasure.
This color can add a lot of charm to your brand logo if your business falls into the category of beauty, aesthetics, food and baby care products (for instance, Cosmopolitan, Baskin Robbins, Barbie). Talking about negative vibe, the color can also be related to inexperience, imperfection and lack of will; thus should not be considered for brands that are from transport, finance and IT.
Green is a subtle color that represents growth, harmony, equilibrium, peace, and in some ways it is connected with money and finances. This color is not considered so much of an active color so it is not that much effective when you want to encourage customer through your marketing tactics and thus not a call-to-action type of color.
However, this nature color is a total yes if you are an eco-friendly brand or other industries such as agriculture, healthcare, food, energy, baby care, family etc. Some very famous logos that have used a lots of green would be Android, Heineken, Starbucks etc. However, color experts recommend mixing green with active colors such as yellow, silver or white for the logo to make it more vibrant , vivacious and energetic.
Blue color has a calming effect, it represents the sea and the sky. This serene color signifies wisdom, confidence, stability, logic, intelligence, heaven, faith and loyalty. Using blue in your logo will help establishing and strengthening trust-bond with your customers and clients. It exudes credibility and professionalism. Multinational companies like Ford, Samsung, Dell, IBM and Twitter have a lot of blue in their brand logo.
Blue can be a little mundane and serious color as well and that’s why not suitable for food, aesthetic, luxury and fashion brands. It is a good choice for industries such as healthcare, energy, transport, equipment and IT.
This prominent color of royalty is often associated with creativity, mystery, nobility, ambition, luxury, power and independence. Violet/purple color can add a lot of sophistication to your brand identity and using it on your logo is good way to represent luxury, affluence and quality.
It can add so much vitality, youthfulness and dignity to your brand logo if you’re representing industries such as IT, healthcare and beauty.
The negative connotation of the color would be sadness, frustration and artificial. It may not be the best color for brands from niche industries such as transportation, agriculture and fashion.
Black is considered a powerful color and it is associated with prestige, elegance, protection, mystery, luxury, control, seduction and death. This color can also give out negative vibes such as evil, cold, depressing etc.
In majority of countries in Africa, Europe and North America, the black color is associated with grief and mourn. Thus not a suitable logo color for industries such as family, healthcare, food, finance and baby care.
The exclusive and power vibe makes it perfect for fashion, luxury and IT brands. Some very popular logos with lots of black in it are WWE, Chanel, Adidas and Nike. Balancing this color with other hues will definitely bring out sophistication and make your logo stand out.
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